Know
GA4, server-side tracking, attribution, and RFM and LTV modelling. Know which supporters will give again — and when.
The problem
Charities sit on years of donation data and rarely get to use it. Tracking is half-configured, reporting lives in screenshots, and no one can answer the questions that matter — which supporters are about to lapse, which appeals actually drive second gifts, which channels bring donors who stay. We build the measurement layer that turns your data into decisions.
What we do
A clean analytics foundation with event tracking that reflects how people actually give, configured to survive browser and privacy changes.
Conversion data captured server-side for accuracy and resilience as third-party cookies disappear, with consent respected throughout.
Models that fairly credit the channels and campaigns along the donor journey, so budget follows what works rather than what is easiest to measure.
Recency, frequency and monetary segmentation plus lifetime-value estimates that show where to focus retention and stewardship.
Looker Studio reporting that answers real fundraising questions at a glance, refreshed automatically and built for non-analysts.
A measurement setup that is documented, GDPR-aligned and handed over so your team understands it, not locked inside an agency.
Related work
The charity had years of donation history but no way to use it. Tracking was half-built and no one could say which supporters were about to lapse. Figures below are placeholders pending sign-off.
Questions
Often yes. Most GA4 properties we inherit are installed but not configured for fundraising — donations are not tracked as conversions, consent is mishandled, or attribution is left on the default. We audit what you have first and only rebuild what needs it.
It moves conversion measurement from the browser to a server you control. As browsers block third-party cookies and tracking scripts, server-side measurement keeps your data accurate and your reporting stable, while still honouring supporter consent.
We design measurement to complement your CRM, not duplicate it. Where useful, we connect online behaviour to the donation record so segmentation reflects the full relationship, working within your data-protection rules.
Yes. Everything is built in your accounts, documented, and handed over. Our measurement work is meant to make you independent, not dependent.
Tell us where you are and what you are trying to grow. We will reply with a straight answer and a sensible first step — no pitch theatre.
