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Calm. Measured. Impact.
Your digital partner for measurable good.
Performance marketing, donor intelligence and content for charities and NGOs — built on data, planned around your giving seasons, and measured against donations.
Trusted by charities and NGOs worldwide
What we do
Three ways we help you grow — Grow, Know, Tell.
Most of our work falls into three areas. Many partners use all three; plenty start with one.
Grow
Paid Media for Good
Google Ad Grants, paid search and social — engineered around giving seasons and measured against donations.
KnowDonor Intelligence
GA4, server-side tracking, attribution and lifetime-value modelling. Know which supporters will give again.
TellContent & Creative
Appeal storytelling, campaign creative and landing pages that respect your cause and convert your audience.
Selected work
Paid Media for Good · 2026
Turning a neglected Ad Grant into a year-round donor pipeline
A structured account rebuild and seasonal bidding strategy transformed a charity's search programme — but the numbers below are placeholders until the client signs off.
Why charities choose Sekna
- Measured against donations income returned, not impressions or clicks
- Planned around your calendar year-end, Giving Tuesday and emergency appeals
- Evidence over vanity metrics every number real and defensible
We publish figures only once they are verified and defensible in a client meeting — so the numbers here will be ours, never inflated.
How we work
A calm method, in three steps.
- 01
Audit
We start by reading your data, not by pitching. A clear-eyed look at your tracking, spend and history tells us where the real opportunity is.
- 02
Plan around your calendar
We build the plan around your real year — year-end, Giving Tuesday, emergency appeals — so the busiest weeks arrive prepared, not rushed.
- 03
Measure against donations
Every pound of media spend is judged on the income it returns. If something is not working, we tell you and we change it.
Let's talk about your next season.
Tell us where you are and what you are trying to grow. We will reply with a straight answer and a sensible first step — no pitch theatre.
