# Sekna

> Sekna is a UK digital marketing agency for charities, NGOs and nonprofits. It plans paid media, donor intelligence, content and strategy around the giving calendar, and measures the work against donations rather than impressions.

Contact: info@sekna.co.uk · +44 7938 466354 · London, United Kingdom. To start a project, use https://sekna.co.uk/contact/.

Every page on this site can be fetched as Markdown by sending the request header `Accept: text/markdown`. Structured, read-only access is also available through an MCP server at https://sekna.co.uk/mcp (server card: https://sekna.co.uk/.well-known/mcp/server-card.json).

## Services

- [Paid Media for Good](https://sekna.co.uk/services/paid-media/): Google Ad Grants, paid search, Meta, TikTok and programmatic — engineered around giving seasons and measured against donations, not impressions.
- [Donor Intelligence](https://sekna.co.uk/services/donor-intelligence/): GA4, server-side tracking, attribution, and RFM and LTV modelling. Know which supporters will give again — and when.
- [Content & Creative](https://sekna.co.uk/services/content-creative/): Appeal storytelling, campaign creative and landing pages that respect your cause and convert your audience.
- [Strategy & Seasons](https://sekna.co.uk/services/strategy/): Year-end, Giving Tuesday, tax-year-end, emergency appeals and awareness days — planned, budgeted and measured, so the busiest weeks of your year arrive on a plan, not a panic.

## Case studies

- [Turning a neglected Ad Grant into a year-round donor pipeline](https://sekna.co.uk/work/ad-grants-donor-pipeline/): A neglected Google Ad Grant was spending a fraction of its budget, with almost none of it tied to a donation — and peak-season planning always ran late.
- [Finding the supporters most likely to give again — before they lapsed](https://sekna.co.uk/work/donor-retention/): The charity had years of donation history but no way to use it. Tracking was half-built and no one could say which supporters were about to lapse.
- [A winter emergency appeal that kept its dignity and still performed](https://sekna.co.uk/work/winter-appeal/): The charity needed a winter appeal that raised funds urgently without reducing the people it served to victims.

## Insights

- [Planning a year-end giving campaign: a 90-day timeline](https://sekna.co.uk/insights/year-end-giving-90-day-timeline/): A large share of a charity's annual income arrives in the final weeks of the year. This is a week-by-week plan for the 90 days before, so the season arrives on a plan rather than a panic.
- [Google Ad Grants for charities: the 2026 playbook](https://sekna.co.uk/insights/google-ad-grants-2026-playbook/): What the Google Ad Grant is, who qualifies, the rules that get accounts suspended, and how to turn $10,000 a month of free search advertising into real donations.

## Company

- [About Sekna](https://sekna.co.uk/about/): who we are and how we work
- [Contact](https://sekna.co.uk/contact/): enquiries and a free first conversation
- [All services](https://sekna.co.uk/services/)
- [All case studies](https://sekna.co.uk/work/)

## Optional

- [Agent skill](https://sekna.co.uk/.well-known/agent-skills/sekna-agency-info/SKILL.md): instructions for AI agents answering questions about Sekna
- [MCP server card](https://sekna.co.uk/.well-known/mcp/server-card.json)
- [Privacy notice](https://sekna.co.uk/privacy/)
- [Cookie policy](https://sekna.co.uk/cookies/)